The Influence of Shopping Experience and Price Discount on Repurchase Intention Through Shopping Orientation (Study on Consumers “GoFood”)
نویسندگان
چکیده
Providing a good shopping experience to consumers and implementing attractive price discounts are some of the efforts that often used by business people increase their sales volume. This study aims determine direct indirect influence discount on repurchase intention through orientation. research is an explanatory descriptive quantitative study. GoFood among students became population in this then carried out purposive sampling techniques so 223 respondents were obtained. analysis data using partial least squares structural equetion modeling (PLS-SEM) with WarpPls 7.0 software. The results obtained 1) has positive significant effect orientation & 2) 3) 4) Repurchase Intention Shopping Orientation 5) Price Discount Orientation. Based research, company should continue improve appearance design, optimize services, provide discounts.
منابع مشابه
Factors influencing Internet shopping value and customer repurchase intention
a School of Business, Yeungnam University, South Korea, 241-1, Dae-dong, Gyeongsan-si, Gyeongsangbuk-do 712-749, South Korea Department of Information and Process Management, Bentley University, Adamian Academic Center 242, Waltham, MA 02452, USA Department of Information Technology, Seidenberg School of Computer Science and Information Systems, Pace University, 163 William Street, New York, NY...
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ژورنال
عنوان ژورنال: International Journal of Humanities Education and Social Sciences
سال: 2022
ISSN: ['2808-1765']
DOI: https://doi.org/10.55227/ijhess.v2i3.283