The Influence of Shopping Experience and Price Discount on Repurchase Intention Through Shopping Orientation (Study on Consumers “GoFood”)

نویسندگان

چکیده

Providing a good shopping experience to consumers and implementing attractive price discounts are some of the efforts that often used by business people increase their sales volume. This study aims determine direct indirect influence discount on repurchase intention through orientation. research is an explanatory descriptive quantitative study. GoFood among students became population in this then carried out purposive sampling techniques so 223 respondents were obtained. analysis data using partial least squares structural equetion modeling (PLS-SEM) with WarpPls 7.0 software. The results obtained 1) has positive significant effect orientation & 2) 3) 4) Repurchase Intention Shopping Orientation 5) Price Discount Orientation. Based research, company should continue improve appearance design, optimize services, provide discounts.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Factors influencing Internet shopping value and customer repurchase intention

a School of Business, Yeungnam University, South Korea, 241-1, Dae-dong, Gyeongsan-si, Gyeongsangbuk-do 712-749, South Korea Department of Information and Process Management, Bentley University, Adamian Academic Center 242, Waltham, MA 02452, USA Department of Information Technology, Seidenberg School of Computer Science and Information Systems, Pace University, 163 William Street, New York, NY...

متن کامل

Shopping Orientation as a Stable Consumer Disposition and Its Influence on Consumers’ Evaluations of Retailer Communication

Purpose: Consumers may shop under an experiential or a task-focused shopping orientation. The present research examines whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e., chronic shopping orientation). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer communication. Design/methodology...

متن کامل

Study of the Influence of Brand Image on Consumers' Online Shopping Intention - - in the Case of Cosmetics

With the rapid development of science and technology, people’s acceptance of online shopping is increasing. As an important part of online shopping, small and medium-sized cosmetics enterprises have the characteristics of small investment scale and flexible adjustment of brand strategy, but previous research lack sustained and effective methods and tools to analysis brand impact. The paper take...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Humanities Education and Social Sciences

سال: 2022

ISSN: ['2808-1765']

DOI: https://doi.org/10.55227/ijhess.v2i3.283